Paid Traffic & Demand Generation
× Binghatti
Capturing Brazilian buyers for projects in Dubai.
"Brazilian capital is on the move. We position your project on its path."
Who Katsuki is
Katsuki is a marketing agency dedicated exclusively to real estate developers. We know the real estate product cycle, from launch to handover, and the logic of those who buy high-end real estate.
That specialization becomes an advantage for Binghatti. We speak the Brazilian investor's language, understand what drives the purchase decision and build campaigns that engage this audience from the first click.
"Marketing specialists for real estate developers."
Context
Binghatti is one of Dubai's fastest-growing developers. Founded in 2008, it counts more than 60 delivered or ongoing projects and is the first developer in the world to sign branded projects with Bugatti, Mercedes-Benz and Jacob & Co.
Q1 2026 was the tenth consecutive record quarter: AED 1 billion net profit, AED 4 billion revenue and AED 32.87 billion in total assets. These numbers sustain the confidence of buyers purchasing from abroad.
There is a clear movement of Brazilian capital toward the Emirates. A relevant share of recent sales comes from Brazilians who postponed buying in Europe or the United States and now look to Dubai as a destination for asset protection and opportunity.
This buyer is in Brazil. The decision starts here, before any contact with Dubai. This is exactly the point in the journey where this proposal acts.
Diagnosis & Challenge
The project is strong. The buyer exists. The missing link is a structured demand-generation operation inside Brazil, speaking Portuguese, at the right moment of the decision.
Brazilian interest in Dubai is growing, but capture is passive, dependent on referral and organic presence.
Partner agencies are in the Emirates. The Brazilian lead must be served, qualified and nurtured before reaching them.
International purchases raise questions about remittance, exchange, process and trust. Without nurturing, the lead stalls.
Without tracking and a dashboard, there is no way to know which city, creative and channel bring the right buyer.
Turn the diffuse Brazilian interest into qualified sales meetings with the partner agencies.
Solution & Opportunity
A demand-generation operation built in Brazil, tailored to the international buyer. Three pillars.
Defining the high-income Brazilian investor audience, priority cities and the message that connects Dubai to those leaving the US and Europe.
Complete Performance and Data setup: pixel, GTM, events, CRM integration and a real-time dashboard. The measurable, scalable base.
Meta Ads campaigns across the main markets, Google entry, Demand Gen, YouTube, AI qualification and automated nurturing.
"From the click in Brazil to the sales commitment in Dubai."
Katsuki AI
An AI specialized in real estate that serves the lead on WhatsApp, in Portuguese, 24 hours a day. Available from Level 2.
The project is in Dubai and so are the partner agencies. Katsuki AI receives the Brazilian lead, answers questions about the project, Dubai and the international purchase process, qualifies and nurtures. At the right moment, it arranges an online meeting with the Emirates agencies, no in-person visit required.
Reply in seconds on WhatsApp, anytime, respecting the time difference between Brazil and the Emirates.
On-brand tone, sales materials and answers to typical questions: remittance, exchange, documentation, trust.
Identifies profile, interest and purchase timing. Keeps the lead engaged while the decision matures.
Arranges the online meeting between the Brazilian and one of the Emirates agencies, with full context.
Conversations, transcripts, tags and data logged in the agencies' CRM via API.
"While the competition sleeps, your lead is already being served."
Scope by Level
Essential · Brazil Capture
Focused on Meta Ads to start active capture, on a solid data foundation.
- ◆Meta Ads campaign (Instagram & Facebook) with static and video creatives
- ◆Open campaign across main Brazilian markets (SP, RJ, BH, CWB, FLN, BC, BSB, GYN)
- ◆Segmentation by high-income investor profile
- ◆Performance and Data setup: pixel, GTM, events
- ◆Integration with the agencies' CRM
- ◆Real-time performance dashboard
- ◆Monthly report via WhatsApp
Advanced · Capture + AI
Expands channels and adds the first layer of automatic qualification.
- ◆Everything in Level 1
- ◆Google entry: Search, Demand Gen (Gmail, Discover, YouTube) and YouTube
- ◆Dedicated hotsite per project (PT and EN)
- ◆Katsuki AI module: 24/7 service in Portuguese (up to 300 leads/month)
- ◆Routing of qualified leads to the agencies
- ◆Online meeting between nurtured lead and partner agency
- ◆Advanced audiences (lookalike and remarketing)
- ◆Continuous creative optimization with A/B testing
Complete · Full Demand
The complete operation: capture, qualify, nurture and scale.
- ◆Everything in Level 2
- ◆RD Station automation: 4–5-step email nurture sequence
- ◆Segmentation by decision stage
- ◆Advanced multichannel remarketing and retention
- ◆Executive dashboard + consolidated BI
- ◆Scalable budget management (R$ 50,000/month or more)
- ◆Monthly strategy and funnel review meetings
- ✦Initial audience and city diagnosis before campaigns start
- ✦Custom executive report template with the project's identity
Investment
Katsuki fee per project. Recurring monthly values, separated from one-time setups. Shown in real, dollar and dirham.
Essential
Meta Ads capture across main Brazilian markets, with CRM integration and dashboard.
Advanced
Essential + Google entry (Search, Demand Gen, YouTube) and hotsite. Includes Katsuki AI module (billed separately).
Complete
Advanced + RD Station automation, geographic expansion and BI. Includes Katsuki AI module (billed separately).
Katsuki AI Module
Lead service, qualification and warming on WhatsApp 24h. Up to 300 leads/month. Levels 2 and 3.
Essential Setup
Pixel/CAPI, GTM, events, CRM integration and Meta Ads dashboard.
Advanced Setup
Everything in L1 + Google account and campaign build (Search, Demand Gen, YouTube) and hotsite build.
Complete Setup
Everything in L2 + RD Station automation and nurture sequence and executive/BI dashboard.
Katsuki AI Setup
Configuration of automated service and lead qualification. Billed separately, added when AI is contracted (L2 and L3).
Media budgets (Google, Meta), local capture (photo, video, drone), audiovisual production, print and tool licenses are client costs and not included in the fee.
We suggest starting at R$ 8,000/month and scaling progressively up to R$ 50,000/month or more.
Up to R$ 50,000/month in budget: no commission. Above: 5% on the media investment.
Minimum of 4 months at Level 1 and 6 months at Levels 2 and 3.
Reference FX · 06/03/2026: US$ 1 = R$ 5.01 · AED 1 = R$ 1.364.
Timeline
Implementation timeline for the structured digital campaign.
Discovery & Setup
Immersion in the project, audience and city definition, pixel, GTM, events and CRM integration.
Assets & Creatives
Creative production, Meta Ads campaign structuring (and Google from L2), dashboard build.
Launch
Campaigns live in the capital cities. Capture and calibration begin.
Qualification & Optimization
Katsuki AI and nurturing activation (L2 and L3), first meetings routed, data-driven optimization.
Ongoing Operation
Budget scaling, geographic expansion and monthly funnel review.
- 1Approval of the proposal and chosen level
- 2Contract and signature
- 3First installment and setup
- 4Onboarding and access (ad accounts, CRM, tools)
- 5Kickoff and start of diagnosis
Brazilian capital is looking for a new destination.
Your project can be the answer.
Let us build together.